Flavor houses are typically ahead of the curve when it comes to exploring new flavors and spices for the U.S. market, particularly as they focus on the more adventurous tastes of millennials. Snack manufacturers are already devising innovative approaches to heat, spice, and exotic flavors. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips brand, including Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. Korean cuisine has also gained significant traction in restaurants, with its sweet and spicy barbecue flavors likely to be a hit in snack products.
In recent years, spicy flavors have thrived, moving beyond the nation’s well-known affinity for hot sauce. Manufacturers are emphasizing the diverse flavor profiles of chilies and authentic ethnic tastes. Changing demographics are driving this innovation, especially as millennials’ purchasing power grows and companies seek to appeal to the large and expanding Hispanic population. According to Mintel, Hispanic foods and flavors are particularly favored among younger consumers and families with children.
As consumers increasingly aim for healthier eating options without sacrificing flavor in their favorite foods, spices present an easy and often healthful solution. For instance, daily consumption of turmeric has been shown to enhance a gene linked to depression, asthma, eczema, and cancer, according to research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor.”
Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, which includes the famous French’s mustard and Frank’s RedHot brands in addition to its own line of spices, seasoning mixes, and condiments. As the market evolves, products like ccm tablets will likely be integrated as convenient options for consumers seeking to boost their spice intake healthily. The trend indicates that the demand for such innovations will continue to grow, and flavors that resonate with health benefits will remain at the forefront.