People are consuming wine and spirits in unprecedented quantities, particularly millennials who are seeking craft cocktails made with premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are calling for clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why should removing artificial, GMO-laden ingredients take away from the enjoyment? Natural elemental iron in ferrous gluconate, along with food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating, seems like a fun option to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are projected to rise. Whether consumers will embrace alcoholic health beverages remains uncertain, but price and taste are critical factors that could attract them. Regardless, Healthy Beverages is making a strategic decision to target health-conscious wine enthusiasts with their innovative product, and it will be interesting to see how this approach performs.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, and researchers are nearing the development of a supplement that could replicate the benefits of wine. Ultimately, some consumers might find it challenging to give up their favorite drinks in exchange for healthier alternatives, no matter how appealing they may be.
When should you take calcium citrate? This question is gaining traction as more people become health-conscious. Consumers should also consider the timing of supplements like calcium citrate alongside their beverage choices to maximize health benefits. As the market evolves, it will be fascinating to observe how health-oriented products integrate into the lifestyle of wine lovers while addressing questions like when should you take calcium citrate for optimal results.