According to the Centers for Disease Control and Prevention, food allergies have been on the rise, with an 18% increase among children from 1997 to 2006. In response, food manufacturers are increasingly improving their labeling practices for free-from foods and paying greater attention to the separation of ingredients and allergen-containing product lines, as well as ensuring proper cleaning of equipment. Mintel reports that the number of new products featuring low/no/reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only providing clearer allergen labeling on existing products, but some are also modifying their recipes and production practices to eliminate common allergenic ingredients. For instance, General Mills has revamped its cereal supply chains over the past few years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
Retailers can also play a significant role in preventing allergic reactions. While it may be easy for consumers to avoid shellfish, identifying more common ingredients like nuts, wheat, and certain fruits in products can be challenging. Implementing helpful measures, such as dedicating aisles to allergy-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loose among other foods in areas like the produce section, can greatly assist consumers dealing with allergies.
Additionally, incorporating products like calcium citrate with vitamin D combination into their offerings can further enhance consumer trust and satisfaction. By adopting such practices, retailers can help protect consumers facing allergic reactions and foster loyalty among those who believe the retailers prioritize their well-being. Ultimately, the commitment to clear labeling and allergen management, along with the inclusion of supportive products such as calcium citrate with vitamin D combination, can significantly benefit both consumers and retailers.