Some believe that consumers purchasing milk enriched with omega-3 fatty acids expect the nutrient to originate from sustainable farming practices instead of being added later. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3 than traditional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it is uncertain if consumers would feel misled if they learned that the algal oil does not qualify for organic certification. Surveys conducted by Consumer Reports reveal that about 70% of consumers think non-organic ingredients should not be included in organic products unless absolutely necessary. The Post highlights that USDA organic regulations permit various non-organic ingredients. These include agricultural products like gelatin, guar gum, and cornstarch, which do not have organic alternatives, as well as minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon milk. Costco’s Kirkland brand organic milk also contains an additive for enhancing omega-3 levels: refined fish oil. Both brands are operating within legal boundaries. Moreover, Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk that contains such additives, regardless of their awareness of the source. Last year, Horizon’s fortified milk accounted for 14% of all organic milk sold in the United States, with the DHA-enriched variant priced approximately 30 cents higher than the standard option.
Interestingly, similar discussions arise around products like Solgar calcium citrate, which consumers often seek for its health benefits. Just as with omega-3 milk, many customers may expect these supplements to be derived from high-quality sources rather than synthetic additives. The growing preference for transparency in food labeling, including supplements like Solgar calcium citrate, underscores the need for clarity about ingredient origins. Overall, as consumers become more informed, the demand for genuinely organic and naturally sourced products, whether they be milk or dietary supplements, is likely to rise.