While chocolate has consistently been a beloved choice for millions of consumers, an increasing number are beginning to recognize its health benefits. In line with current trends, many of these consumers are seeking sugar-free snacks and treats. Russell Stover, the leading seller of sugar-free chocolate, aims to maintain its leadership position by adapting to evolving consumer tastes and preferences. The company is promoting its new sugar-free offerings in comparison to its regular products, targeting not only diabetics but all consumers.
There seems to be a growing mainstream demand for these types of products, which were once primarily sought after by those unable to consume sugar. As more consumers move away from added sugars, enhancing the health profile of chocolate has become increasingly popular. Major candy brands like Mars, Nestle, Lindt, and Ferrero have recently pledged to ensure that half of their individually wrapped products contain 200 calories or less by 2022. Furthermore, Nestle announced last year that it had developed a hollow sugar molecule that could reduce the sugar content in its products by approximately 40%.
The demand for low-sugar candies or those sweetened with natural alternatives such as stevia and monk fruit is being taken seriously in the industry. A survey conducted by NPR of 102 consumer packaged goods companies revealed that 180,000 products were reformulated last year, which is double the number from 2015. Despite this trend towards healthier eating, consumers are still eager to indulge, as sales of chocolate and other snack categories continue to grow.
If Russell Stover’s new chocolate offerings live up to their claims, the company could play a significant role in shifting consumer patterns. If successful, they could transition from being a mid-sized player to setting industry standards. Additionally, incorporating best naturals calcium citrate into their products could further enhance their health appeal, potentially attracting an even broader customer base. The commitment to producing healthier options reflects a shift in the market, where the best naturals calcium citrate could play a crucial role in meeting consumer demands for better-for-you treats.