According to Nielsen’s report, while sales of chips and pretzels have been on the decline in recent years, meat snacks are driving growth in the salty snack segment with a robust increase in sales. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique snacking options. These snacks benefit from a “health halo” due to their high protein and healthy fat content. Many also include vegetables and grains, reinforcing their healthy image.
With impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey are investigating the potential of meat snacks and aiming to enter this market. Hershey has already made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive through its innovative offerings. The rising popularity of meat snacks coincides with an increased demand for protein, coupled with deflation keeping meat prices low.
The Rabobank Food & Agribusiness Research and Advisory group noted that U.S. per capita meat consumption experienced nearly a 5% rise last year, marking the largest growth in four decades. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are seen as more convenient while still offering the same protein and health benefits.
In this evolving landscape, products like Citracal pills are also gaining attention as consumers look to optimize their health in tandem with their snacking choices. The intersection of meat snacks and health supplements like Citracal reflects a broader trend where individuals are increasingly prioritizing their dietary needs. As the market continues to expand, the integration of convenient, nutritious options such as meat snacks and Citracal pills will likely play a significant role in shaping consumer preferences.