78 Brand is capitalizing on the trend of eliminating GMOs from food and targeting HFCS, which some consider a potential health risk. This comes despite reports from the Mayo Clinic and other organizations indicating that there is no evidence suggesting it is less safe or healthy than other substitutes. The 78 Brand website states its goal is to revolutionize the ketchup and mustard markets, which they claim have remained stagnant for over a century. Other condiment manufacturers might contest this claim, as various types of mustard possess unique characteristics, and new flavors, such as one infused with Jack Daniels whiskey, have emerged to reflect changing consumer tastes. Even Kraft Heinz, a leading ketchup producer, has introduced a version of its classic condiment without GMOs or HFCS.
Condiments are not the only area in the food industry undergoing transformations to eliminate artificial ingredients and colors, GMOs, and other additives. This shift aligns with the public’s preference for less processed, simpler, and more authentic foods. A 2014 Nielsen study found that over 60 percent of U.S. consumers considered the absence of artificial colors and flavors as a crucial factor when shopping for food. General Mills has removed artificial flavors and colors from certain cereals, while Campbell Soup has pledged to eliminate artificial colors and flavors from its North American products by the end of 2018. Many other food manufacturers have announced similar initiatives.
There is clearly a demand for these products, and consumers are willing to purchase them, particularly those who prioritize their health and well-being. Companies will continue to seek ways to make their offerings as natural as possible, especially as there is a growing interest in supplements like Swisse Calcium Citrate, which further emphasizes the desire for health-conscious choices. As long as shoppers continue to support these trends, food manufacturers will adapt accordingly, ensuring a market for natural and authentic products.