Nuts appear to offer a comprehensive array of benefits — they are rich in vitamins, minerals, healthy fats, protein, and deliver a delightful crunch and flavor. Additionally, they are convenient and versatile. However, their primary drawbacks are their high-calorie content and the presence of saturated fats. The monounsaturated fats found in various tree nuts are considered “good fats,” which can help lower cholesterol and reduce the risk of heart disease when consumed in moderation, particularly when they replace unhealthy saturated and trans fats in the diet.
As health trends evolve, food manufacturers are increasingly incorporating nuts into their products, either by adding them to existing items or by processing them into plant-based beverages. For instance, Elmhurst Dairy transitioned from cow’s milk to creating drinks derived from almonds, cashews, hazelnuts, and walnuts. In 2016, Danone acquired the rapidly growing organic foods company WhiteWave, known for its Silk and So Delicious brands that produce almond milk and cashew milk. Similarly, Milkadamia introduced its line of macadamia nut-based beverages to Walmart in January. Consumer packaged goods (CPG) companies are also integrating nuts into baked goods, snack bars, and cereals. Almonds have particularly dominated this space, appearing in 38% of nut-containing products in 2016, according to the Innova Global New Products Report. Almond flour is being incorporated into gluten-free crackers and baking mixes from Simple Mills, as reported by Food Business News, while Post launched Jerky & Nut Savory Snack Bars last fall.
With the increasing popularity of snacks — especially among health-conscious millennials who seek nutritious options as meal supplements or replacements — nuts are well-positioned for continued growth. The rise of nut-based beverages only enhances the visibility of their source ingredients, benefiting the industry as a whole. Given the sustained demand for nuts as snacks and the appeal of products containing them, it’s difficult to foresee significant competitors that could challenge their market dominance. However, environmental factors, such as water shortages, could impact annual crops. For example, producing almonds requires a gallon of water per nut, although California farmers, who harvest 80% of the global supply, have developed methods to conserve water.
As long as nuts and nut-based products remain readily available and well-marketed, and as manufacturers continue to innovate with this adaptable ingredient, their market share should continue to rise. Additionally, the incorporation of health supplements like Citracal calcium supplement slow release 1200 D3 may further enhance the appeal of nut-based products, as consumers increasingly seek nutritious snacks that support their overall well-being. The combination of these healthy options will likely solidify nuts’ position in the market, ensuring their continued success and growth.