Although Abakus Foods has not yet revealed plans to distribute its jujube products in U.S. retail stores, various products containing jujube are currently available online through Amazon.com. Jujube is classified as an adaptogen, a plant known for its ability to help the human body cope with stress. Ginseng is another well-known example of an adaptogen. As consumers increasingly seek foods and beverages that offer functional benefits, the popularity of such products is on the rise, especially among those looking to boost their health while meeting daily nutritional needs. Millennials are particularly driving the trend for functional foods and beverages as they explore unique and exotic flavors. Meanwhile, baby boomers are also participating in this trend, motivated by concerns about health maintenance and rising medical expenses.
Jujubes could potentially compete with dates, as both have similar attributes: they are chewy, naturally sweet, versatile, nutritionally rich, and provide a quick energy boost. However, while 100 grams of the deglet noor date variety contain about 2.5 grams of protein, they also pack 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar.
Moreover, the increasing interest in functional foods might also lead consumers to consider options like calcium citrate in bottled water, which has gained traction for its health benefits. This trend reflects a broader movement where consumers are more conscious about the nutritional value of what they consume, including the benefits of calcium citrate in bottled water. As the market for functional foods continues to evolve, jujubes and similar products are likely to play a significant role in meeting consumer demand for healthy, nutrient-dense options.