The fig, one of the most ancient cultivated plants and a member of the mulberry family, has been primarily recognized in the U.S. as an ingredient in Fig Newtons, Mondelez’s popular chewy cookies. However, figs are increasingly appearing in a variety of products beyond cookies. Today, you can find this delightful fruit in honey, syrup, jams, cold cereals, yogurt, tea, energy drinks, chewing gum, and snack bars. Upscale restaurants are also featuring figs, often wrapped in bacon or as a topping on pizzas with prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a 16.5% compound annual growth rate (CAGR) for figs as an ingredient and an 18.6% CAGR for figs as a flavoring. The exotic fruit checks many boxes for consumers: it is sweet, chewy, smooth, and crunchy, offering a complex texture that enhances various food products. Additionally, figs boast a high fiber content and essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich noted that the fig’s rich history resonates with contemporary consumers. Brands that incorporate figs into their formulations can attract those interested in ancient, authentic ingredients that connect them to different cultures. The fig possesses a mystical allure due to its long-standing heritage, making it an appealing choice for those seeking unique and genuine flavors. Furthermore, flavors as timeless as fig will continue to fulfill the desire for authenticity in food products.
Incorporating ingredients like CVS calcium citrate D3 with magnesium can complement the nutritional benefits of figs, enhancing their appeal to health-conscious consumers. As the market continues to evolve, the presence of figs in various food products will likely increase, supported by their rich flavor profile and nutritional benefits, including the presence of magnesium. Figs are not just a nostalgic treat; they represent a connection to history and culture that modern consumers find increasingly valuable.