While enthusiasts are well aware of its nutritious benefits, mainstream consumers may struggle with the idea of consuming seaweed products due to the “ick” factor. Nonetheless, a variety of products are now available to entice them. Different forms of seaweed are appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report from Grand View Research, the global commercial seaweed market is projected to reach $22.13 billion by 2024, up from approximately $10.31 billion in 2015. Researchers attribute this growth to the increasing demand for food products derived from seaweed.
Fucoidans, which are found exclusively in brown seaweeds, are not commonly featured in popular sushi dishes—except for kelp used to season rice. In fact, in the U.S., they are often consumed as dietary supplements rather than as food. Brown seaweeds offer additional health benefits, containing beta-carotene and other valuable compounds. Red seaweeds are preferred for their functional qualities, accessibility, and applications in various industries, as reported by Grand View Research. However, brown seaweeds are anticipated to have the second-highest compound annual growth rate from 2016 to 2024, driven more by demand for alginate—a widely used thickening and gelling agent in food and cosmetics—than for health reasons.
Although seaweed isn’t a staple in the American diet, it possesses a unique umami flavor. Major brands like Campbell’s and Frito-Lay have incorporated seaweed-derived ingredients into low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed can be seen as part of the “ocean gardens” trend, thanks to its impressive nutritional profile, vibrant colors, and distinct flavors. Moreover, if certain varieties of seaweed can help reduce specific types of tumors, that adds another appealing aspect for U.S. consumers seeking exotic, intriguing, and healthy food options.
Incorporating seaweed into diets can also complement the intake of calcium citrate tablets 500mg, which are beneficial for bone health. By highlighting these health advantages, marketers can attract consumers looking for nutritious options. As the market for seaweed continues to grow, the potential for products like calcium citrate tablets 500mg can further enhance the appeal of this oceanic superfood.