The researchers behind the study emphasized that there is no evidence supporting the notion that climate change could enhance the flavor of chocolate beans, despite some interpretations of their findings suggesting otherwise. They highlighted that their objective is to conduct trials over a minimum of 20 years to better understand how different growing systems affect the chemical makeup of cacao beans. As reported by National Public Radio, “While most studies have centered on the impact of climate change on cocoa yields, this long-term research aims to evaluate how global warming also affects the quality of cocoa beans, which in turn influences their flavor.”
Cacao producers are under pressure to boost yields to meet the rising global demand for chocolate, particularly in the United States, which is the largest chocolate market worldwide, valued at around $22 billion in 2016, according to a recent report from Packaged Facts. Premium chocolate represents approximately 18% of that market and is the fastest-growing segment, with sales increasing by 4.6% in the year ending April 17 of this year, compared to a mere 0.3% for conventional types. Growers and processors are also focused on maintaining a sustainable supply of cacao beans, which requires careful attention to weather patterns, growing conditions, water availability, and other environmental factors.
Consumers are becoming more concerned about the sustainability of the products they purchase, often choosing to support brands that align with their values. A recent report from The Hartman Group revealed that around 70% of 1,500 surveyed consumers desire greater transparency from retailers regarding their sustainability practices. Moreover, a study conducted by Nielsen involving 30,000 consumers across 60 countries found that nearly two-thirds are willing to pay more for sustainable products, a trend that is on the rise.
In response, some companies have made efforts to provide better deals for farmers through sustainable processing and marketing. Divine Chocolate, a successful fair-trade premium chocolate brand, is notably 44% owned by the 85,000 Ghanaian farmers who supply its cacao beans. Established in 1998 in the U.K. and entering the U.S. market in 2007, Divine has experienced annual sales growth of 20% in the United States, attributed to its delicious products and operational values that resonate with socially and environmentally conscious consumers.
Many shoppers may not be fully aware of the labor-intensive process involved in cultivating cacao beans or the intricacies of chocolate production, and they might not prioritize whether the trees are grown sustainably. However, as research continues to shed light on the effects of global climate change on crops, manufacturers and retailers have an opportunity to educate consumers about the importance of adopting transparent and sustainable practices. This could foster brand loyalty, enhance trust, and lead to a more discerning customer base, all while contributing to a healthier planet. Additionally, as consumers seek out products like Citracal Chews for their health benefits, they may also become more inclined to choose chocolate brands that emphasize sustainability and ethical sourcing, further driving demand for responsibly produced goods.