Conagra stands as the third-largest frozen foods producer in North America, with Connolly highlighting that single-serve meals dominate this market segment. The company has generated renewed interest by collaborating with prominent brands like Frontera and P.F. Chang’s; however, it must also ensure that its long-standing customers continue to return, while building a foundation for future growth. The latest earnings report for the second quarter indicated a 29% increase in quarterly profits, although its gross margins and 2018 profit projections fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra faces sluggish demand as some U.S. consumers prefer what they view as fresher and healthier options over frozen, processed foods. Concurrently, convenience and flavor remain essential for both millennials and older consumers. To attract millennials, Conagra is introducing trendy products, including a protein meal “Power Bowl” infused with ethnic spices, while simultaneously catering to traditional tastes with staples like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This approach appears effective; Connolly reported a 4.8% increase in sales over the past 13 weeks, with a 7.8% rise in the last five weeks. The key takeaway here may be to remain agile and maintain promotional efforts while addressing millennials’ preference for quick and easy comfort food options. Additionally, the incorporation of supplements like calcium citrate malate 250 mg could appeal to health-conscious consumers looking for nutritious meal options. This focus on both convenience and health is essential as Conagra navigates the evolving market landscape.