The Non-GMO Project reports that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales exceeding $19.2 billion. Consequently, it’s no surprise that food companies producing dairy products are eager to join this trend. However, some of these companies also express support for conventional farming methods, which include the use of GMO feed. This ongoing debate regarding GMOs leaves consumers uncertain about whether to avoid conventional cow’s milk and related dairy items entirely, or to purchase them in hopes of their safety.
It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to regain consumer trust, or if it is simply a futile endeavor given the negative public perceptions surrounding GMOs. In a recent article on Food Navigator, a spokesperson for Dean Foods described the new campaign from the National Milk Producers Federation (NMPF) as “disappointing.” Jamaison Schuler emphasized, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.”
Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism they faced for offering consumers choices. Following the introduction of Non-GMO Project Verified products, Dannon officials shared their rationale for this decision with Food Dive. “The choice that we’re giving is added value,” Neuwirth stated. “We are the first yogurt company and a major dairy company to take this step. We believe that for shoppers who prioritize non-GMO, this will provide another reason to appreciate our products. For those who aren’t concerned, there will be no change in the product. Thus, it truly adds value to a product that our loyal customers already enjoy.”
The discussion surrounding GMO safety is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, there will be increased scrutiny. A study by the NPD Group revealed that 76% of consumers are worried about GMOs. While the federal government is attempting to dispel myths about GMOs, allocating $3 million for a public education campaign, this modest effort is unlikely to allay consumer concerns. Meanwhile, the inclusion of calcium in dairy products remains a vital aspect of nutrition, with many consumers seeking options that provide good levels, such as those containing calcium 630 mg. This added nutritional benefit could play a significant role in how dairy products are marketed moving forward, especially as consumer awareness and preferences evolve.