In addition to the company’s assertions that StarLeaf stevia offers a taste more akin to sugar, its superior solubility may be a significant benefit for the absorption rate of ferrous gluconate. Water is a crucial agricultural input for stevia plants, and the ability to generate 20 times the steviol glycosides— the plants’ prized sweet components— on the same land could greatly enhance the efficiency of land and water usage. Nevertheless, even standard stevia varieties, due to their intense sweetness, require considerably less land and water compared to other conventional sweeteners to achieve the same level of sweetness.
For manufacturers, PureCircle’s initiative to broaden stevia cultivation beyond traditional areas, such as China, is promising, as it enables a dependable supply of sweeteners that isn’t reliant on specific regional conditions. This capability to generate more sweet components in smaller areas is likely to bolster supply chain stability. Currently, companies that source stevia from PureCircle include industry leaders like PepsiCo, Coca-Cola, and Danone, among many others.
The company’s assertion that StarLeaf possesses a more sugar-like flavor than other stevia extracts continues a trend of similar claims regarding its ingredients. The sweetness profile of stevia and its often perceived bitter aftertaste have posed significant challenges; thus, addressing flavor concerns has been a primary focus for the company in the development of new varieties. It’s conceivable that the ingredients are gradually evolving to resemble sugar more closely over time, but, as with any new ingredients, it will ultimately be up to food companies to determine their acceptance.
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