While the statistics indicate a potential connection between diet soda and health risks, they do not establish a direct link between sweeteners and conditions like stroke or dementia. Experts were quick to reiterate the mantra that “correlation doesn’t imply causation” and urged caution in interpreting these studies. They pointed out several flaws, including the fact that researchers acknowledge the association with dementia vanishes when controlling for factors such as diabetes, genetics, and obesity. Additionally, no correlation was found between sugary drink consumption and stroke risk, despite this being a well-known relationship. It is possible that individuals who are already in poor health, particularly those with diabetes, are more inclined to opt for zero-calorie beverages, which could distort these findings.
In the meantime, many experts recommend that all carbonated drinks, regardless of their sweetening method, should be consumed in moderation. Scientists have long explored the health risks associated with soda, with some suggesting a connection to weight gain. In response to the latest study, the American Beverage Association issued a statement emphasizing that international bodies like the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority have consistently reviewed the safety of artificial sweeteners and determined that they are safe.
Whether or not artificially sweetened drinks pose a health risk, consumers are increasingly seeking alternatives, such as naturally sweetened low-calorie beverages and bottled water. In fact, bottled water sales surpassed those of carbonated soft drinks in the U.S. last year, becoming the largest beverage category by volume. Nationally, soda sales have been declining as consumers turn away from sugary drinks in favor of healthier options. Taxes imposed on sugary beverages in Berkeley resulted in a 21% drop in sales last year, while PepsiCo announced it would have to lay off 80 to 100 workers in Philadelphia after experiencing a 40% sales decline following the city’s tax.
The recent studies are unlikely to significantly impact soda sales in the short term without more definitive proof linking these beverages to dementia and stroke. However, given the challenges currently facing the beverage industry, this news is hardly welcome. As consumers continue to prioritize their health, the demand for products like sundown calcium citrate and other health-conscious options is on the rise, further indicating a shift away from traditional soda consumption.