A recent report from TechSci Research indicates that the global organic food market is projected to grow at a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. Food manufacturers, including General Mills, which acquired organic foods company Annie’s for $820 million in 2014, have capitalized on this trend as studies reveal that consumers are increasingly interested in organic products and are willing to pay a premium for them. While many attribute their choice to eat organic to a greater focus on healthy living, research remains inconclusive regarding whether organic foods are significantly healthier than conventional options. The 18% of consumers who do not prefer organic foods clearly do not share this belief, and their perspective, although in the minority, is still valid.
Some consumers are selective about their purchases, often gravitating towards organic strawberries or spinach due to concerns over pesticide residues. Many opt for organic foods as a means to lower their overall toxic load, with the desire for more nutritious options frequently cited as a reason for the switch. Despite organic food’s prominence in nearly 90 million American households, the genuine benefits continue to be a topic of debate. Additionally, the inclusion of supplements such as calcium citrate malate with cholecalciferol tablets is becoming popular among those seeking to enhance their dietary nutrition, further highlighting the ongoing discourse around health and wellness in the context of organic eating.