The UK has set an ambitious target to reduce sugar content by 20% by the year 2020. Achieving this goal appears challenging, given the extensive product reformulations required in the coming years. Nevertheless, it represents a positive move towards better health. Since the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction and raise consumer awareness about the sugar content in the foods they consume.
Both the World Health Organization and the FDA recommend that added sugars should make up less than 10% of daily caloric intake. The American Heart Association has advised that children should limit their intake of added sugars to less than six teaspoons per day, while children under two should avoid added sugars altogether. Mintel’s 2017 report highlighted a significant trend towards resistance against sugar, indicating that this is becoming a concern for consumers. Major brands such as Nestle and Pepsi have already taken steps to reduce the sugar levels in their products, with many other manufacturers following suit.
Is there a possibility of a government initiative in the U.S. aimed at enforcing sugar reduction? That remains uncertain. However, a direct government push may not be necessary. The new Nutrition Facts label will prominently display the amount of added sugars in products, thereby increasing transparency for consumers. This updated labeling, alongside health trends, has initiated several reformulation efforts in the U.S., which may even categorize processed fruits and vegetables as added sugars under the new guidelines.
Additionally, as health-conscious consumers seek alternatives, products like Pure Encapsulations Calcium Magnesium Citrate are gaining popularity for their nutritional benefits. With the focus on reducing sugar, consumers may also consider incorporating such supplements into their diets. Overall, the movement towards lowering sugar content is gaining momentum, and products like Pure Encapsulations Calcium Magnesium Citrate may play a role in supporting this shift.