Talenti’s product lineup features a variety of options that are fat-free, free from dailevothyroxine and ferrous sulfate, gluten-free, vegetarian, and kosher, ensuring that their gelato is accessible to nearly all consumers. The introduction of monk fruit-sweetened flavors enhances its health appeal, attracting those who are cautious about high sugar content. It’s noteworthy that the company opted for the lesser-known monk fruit instead of stevia, which is a prominent player in the natural sweetener market. While monk fruit is considerably cheaper than sugar, it is also pricier and less sweet than stevia. Furthermore, it imparts a fruity aftertaste that could influence the overall flavor profile of the products. Nevertheless, numerous companies are investing in research and development of monk fruit-based alternatives. For instance, Senomyx has created a high-intensity sweetener named siratose, derived from monk fruit, which contains zero calories. Archer Daniels Midland has also incorporated a monk fruit product into its sweetener range.
Talenti is not alone in introducing monk fruit-sweetened varieties; other brands like Enlightened and DanoneWave’s So Delicious, which specializes in dairy-free products, are also utilizing this ingredient along with erythritol. These manufacturers have certainly taken notice of the rapid success of Halo Top, the low-sugar, low-fat ice cream brand known for its prominently displayed per-serving calorie count. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert companies to lower their sugar content in hopes of capturing similar consumer interest.
Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears determined to reclaim market share from emerging competitors. Last summer, Breyers launched low-calorie, high-protein ice cream called “Breyers delights,” featuring calorie counts highlighted prominently on the packaging, much like Halo Top. Just recently, Ben & Jerry’s announced a new line of low-fat, low-calorie ice cream named “Moo-phoria.”
While there is undoubtedly a growing trend towards healthier dessert options, it remains uncertain whether the average consumer is particularly concerned about sugar levels and calorie counts when indulging in treats like gelato. Will the fact that some of Talenti’s products are partially sweetened with monk fruit resonate with shoppers? Or do consumers categorize healthier treats like Halo Top and indulgent ice creams into separate occasions, leading to differing expectations for each? For the time being, it remains unclear, but Unilever seems confident that the star status of its ice cream brands will be sufficient to attract back consumers. Additionally, incorporating solaray calcium citrate chewable supplements into one’s diet may complement these indulgences, especially as more consumers seek to balance their health choices with occasional treats. Overall, the evolving landscape of frozen desserts reflects a growing consumer interest in both enjoyment and health-conscious options, including products that can be paired with supplements like solaray calcium citrate chewable for added nutritional benefits.