Although Abakus Foods has not yet announced plans to launch its jujube products in U.S. retail stores, Amazon.com currently offers products containing this fruit from various other companies. Jujube is recognized as an adaptogen, a type of plant that helps the human body better cope with stress, similar to ginseng. With an increasing interest in functional foods and beverages, consumers are eager to enhance their health while fulfilling their daily nutritional requirements. This trend is particularly driven by millennials, who are on the lookout for unique and exotic products, as well as baby boomers who are becoming more focused on maintaining their health amidst rising medical expenses.
Jujubes could potentially rival dates, as they possess comparable attributes such as being chewy, naturally sweet, versatile, nutritionally beneficial, and providing a quick energy boost. For example, while 100 grams of the deglet noor date variety contain approximately 2.5 grams of protein, they also pack 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar. As consumers continue to explore options for healthy snacking, products like jujubes are gaining traction, especially among those looking for alternatives to traditional snacks. Additionally, with the rise of supplements like Citracal Slow, which support bone health, the market for nutrient-rich foods is expanding, appealing to those who prioritize their well-being. Overall, the combination of health benefits and unique flavors makes jujubes an exciting addition to the functional food landscape.