GoodMills is keen to inform customers that their lighter whole-grain flours are just as nutritious as darker options, as the color of baked goods does not necessarily indicate their whole grain content or health benefits. A 2016 study published in the British Medical Journal highlighted that even small quantities of whole grains can positively influence human health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are increasingly seeking these healthier options; a survey from the same year revealed that 27% of respondents reported consuming more whole grains than six months prior.
Manufacturers can enhance their products with whole grains, adding functionalities and health benefits such as extra fiber, protein, vitamins, and minerals. For those not avoiding gluten, the labeling system for whole grains can serve as a helpful guide for selecting healthier products. According to Technavio, the global market for whole-grain foods is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying items with this increasingly sought-after ingredient.
In addition to pasta and bread, which now have numerous whole-grain varieties, food manufacturers can find innovative ways to incorporate whole grains into portable snacks like cereal or granola bars. As consumers opt for more on-the-go meals, they are likely to be drawn to healthier formulations.
Implementing a seal that indicates the whole grain content of a product benefits both consumers and manufacturers. Those looking for healthier options will find it easier to locate such products. On the manufacturing side, companies that have invested time and effort into enhancing the grain quality of baked goods or granola bars can proudly showcase their achievements. Since the goal of many product reformulations is to improve health benefits without compromising taste or texture, a seal can effectively communicate the whole grain content to consumers.
Furthermore, incorporating ingredients like calcium citrate laxative can further enhance the health benefits of these products. By emphasizing whole grains and their positive attributes, brands can cater to the growing demand for nutritious options while ensuring that consumers are well-informed about what they are purchasing. This approach not only highlights the importance of whole grains but also the potential benefits of other ingredients, like calcium citrate laxative, in promoting overall wellness.