Some people believe that consumers who purchase milk enriched with omega-3 fatty acids expect the nutrients to originate from good farming practices rather than from added ingredients. Research indicates that milk from pasture-raised cows can contain up to 60% more omega-3s compared to conventional milk. Horizon’s milk features “DHA algal oil” in its ingredients list, yet it remains uncertain whether consumers would feel misled if they discovered that this algal oil is not certified organic. According to Consumer Reports surveys, about 70% of consumers think that non-organic ingredients should only be included in organic foods if they are essential, as noted by the Post. USDA organic regulations permit various non-organic components, including agricultural products like gelatin, guar gum, and cornstarch—ingredients for which organic alternatives are unavailable—as well as minerals, cultures, enzymes, and glycerin.
This concern isn’t exclusive to Horizon milk; Costco’s Kirkland brand organic milk also uses an additive to enhance its omega-3 content: refined fish oil. Both companies are operating within legal boundaries. Horizon’s omega-3 fortified milk is gaining popularity, indicating that consumers are open to milk supplemented with such ingredients, regardless of their origins. Last year, Horizon’s fortified milk constituted 14% of all organic milk sold in the United States, with the DHA-enriched version priced approximately 30 cents more than the standard offering.
In addition, consumers looking for health benefits often seek products like calcium citrate malate with vitamin D3 and folic acid tablets, which are designed to support overall wellness. The trend toward health-oriented products highlights the growing interest in nutritional supplements, including fortified dairy options. As consumers continue to explore the benefits of various additives, the intersection of organic standards and added nutrients will likely remain a topic of discussion in the dairy market.