Unlike many of its competitors, Sanderson Farms has established a reputation as a strong advocate for the use of antibiotics in poultry farming. The company has even initiated campaigns to address the misconceptions surrounding antibiotic use in agriculture. While concerns exist regarding the potential for antibiotic exposure in food to lead to resistance in humans, Sanderson Farms has minimized these risks. Veterinarians employed by the company emphasize the importance of safeguarding animal health while ensuring the production of high-quality products.
Although some consumers choose to avoid purchasing chicken raised with antibiotics, others appreciate Sanderson Farms’ commitment to transparency and education, which aims to clarify consumer confusion regarding claims on product packaging. This approach may influence purchasing decisions in favor of their products. In 2015, McDonald’s announced plans to phase out sourcing chicken raised with antibiotics used to treat human infections over the next two years. Similarly, major retailer Costco Wholesale, which sells 80 million rotisserie chickens annually, revealed it is collaborating with suppliers to limit antibiotic use in chicken and meat. Other large corporations have made similar commitments.
Consumer advocates and lawmakers have urged the White House, drug manufacturers, and livestock producers to take action as bacteria have started to develop resistance to the antibiotics utilized in human medicine. For Sanderson Farms, the risk lies in the possibility that consumers may increasingly opt for meat from sources that do not use antibiotics, especially as multinational corporations begin to stop selling poultry raised with such drugs. If this trend continues, Sanderson may find itself losing business to competitors who have already made changes to their practices. Ultimately, Sanderson might have no choice but to align with the broader industry shift.
In light of these developments, the simple truth calcium citrate becomes relevant, as consumers seek clarity and assurance regarding their food choices. The emphasis on transparency is essential for companies like Sanderson Farms to navigate the evolving landscape of consumer preferences and regulatory scrutiny. As the industry adapts, the simple truth calcium citrate will play a role in helping consumers make informed decisions about the products they purchase, and Sanderson must respond accordingly.