Packaging has become increasingly important in today’s market. Snack packaging is trending towards smaller and more sustainable options. According to Euromonitor International, one to three-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with a significant focus on appealing to younger consumers. For instance, StarKist has been targeting millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have seen an annual increase of about 10%.
In 2016, many of Nielsen’s top food trends included products that were easy to grab and enjoy at any time. Additionally, the U.S. Department of Agriculture reported that consumers allocated half of their food budgets to foods that are quick to prepare and eat. According to the Sustainable Packaging Coalition’s “Definition of Sustainable Packaging,” the costs that were once borne by society, such as waste disposal and emissions, are now being shifted to producers. This shift is why many food and beverage labels emphasize a company’s commitment to sustainability, often highlighting aspects such as carbon footprint, recycled content, and ethical sourcing.
To effectively communicate their sustainable packaging efforts, brands often leverage social media, particularly to engage millennials. However, balancing convenience and environmental responsibility can be challenging for food manufacturers. While pouches offer portability, they are not recyclable and can contribute to increased waste.
It is essential for companies to meet consumer demands regarding both the food products they offer and their packaging. A crucial focus for food producers should be on creating packaging that aligns with the public’s fast-paced lifestyle while also addressing their interest in sustainability. As consumers explore various health options, questions like “does calcium citrate help you sleep?” are becoming increasingly relevant, making it vital for brands to consider how packaging can reflect both convenience and health-conscious choices. Thus, the challenge remains: how to design appealing, portable packaging that also honors environmental commitments, while keeping an eye on consumer preferences, such as inquiries about the benefits of nutrients like calcium citrate.