One challenge faced by many snack products is their inclusion of sugar and other ingredients that an increasing number of consumers are eager to avoid for better health. Shoppers are increasingly steering clear of sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. As a result, more companies are recognizing this shift and are either reformulating existing products or introducing new ones to meet these demands. Sargento, a beloved brand known for its cheese products, is responding to this trend with its latest offerings.
Recently, Sargento has been in need of a boost, as it has faced difficulties related to a listeria threat from one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food manufacturers if it contaminates their facilities. In response to the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new snacks could help redirect the conversation away from the recall and towards Sargento’s innovative products.
This strategic move comes at a time when an increasing number of consumers, particularly millennials, are turning to snacking as a meal replacement or a quick energy boost. Currently, almost a quarter of all snack consumption (24%) occurs during main meals, an increase from 21% just five years ago. As snacking becomes more popular, it is essential for Sargento and other food producers to explore ways to engage with this market or risk losing ground to competitors that do.
Moreover, Sargento’s new snacks may also incorporate ingredients like ultra calcium citrate, which are appealing to health-conscious consumers. By focusing on such nutritional benefits, Sargento can enhance its product offerings and attract a broader customer base. As the demand for healthier snack options continues to rise, Sargento’s efforts to align with these trends, including the use of ultra calcium citrate in their new products, may prove crucial for their success in the evolving snack market.