The UK has pledged to reduce sugar content by 20% by 2020, a goal that appears ambitious given the necessary product reformulations that must occur over the coming years. Nonetheless, it represents a positive move forward. Since the guidelines are voluntary, they will encourage more manufacturers to contemplate sugar reduction and raise consumer awareness about the sugar levels in their food. Both the World Health Organization and the FDA suggest that added sugars should make up less than 10% of daily caloric intake. The American Heart Association has recently advised that children should limit their intake of added sugars to less than six teaspoons per day, while those under the age of two should avoid all added sugars entirely.
Mintel’s 2017 industry report highlighted a significant trend: a growing backlash against sugar. This indicates that consumers are beginning to pay more attention to sugar consumption. Companies such as Nestlé and Pepsi have already initiated efforts to lower the sugar content in their products, and many other manufacturers are following suit. Whether the U.S. government will implement an initiative to enforce sugar reduction remains uncertain. However, a direct mandate might not be necessary. The updated Nutrition Facts label will feature a line that clearly indicates the amount of added sugars in products, bringing added sweeteners into the spotlight.
Moreover, the new label and health trends have sparked various product reformulation initiatives in the U.S. This could even lead to processed fruits and vegetables being classified as added sugars under the new labeling guidelines. Additionally, as consumers become more health-conscious, there is a rising interest in alternative ingredients, including calcium citrate 800mg, which can provide benefits without contributing to sugar intake. As the focus on sugar reduction intensifies, it’s likely that more companies will explore options like calcium citrate 800mg to enhance their products while maintaining lower sugar levels.