Spicy foods and flavors are becoming increasingly popular in the U.S., as Americans begin to move beyond their traditional love for hot sauce. Manufacturers are now emphasizing the diverse flavor profiles of chilies as well as more authentic ethnic flavors. Asian cuisines, which skillfully balance the five basic tastes—sweet, salty, sour, bitter, and umami—are also gaining traction among consumers. The trend towards home cooking and healthier eating is prompting some individuals to experiment with spices in their meals, allowing them to enjoy bold flavors without sacrificing health. Incorporating spices can also reduce the need for sodium, which has led to significant sales growth for spice giant McCormick & Co. The Maryland-based company recently announced its expectations of a 12% to 14% sales increase in its 2018 fiscal year.
McCormick is keen on tapping into millennials’ fascination with ethnic flavors and home cooking, having launched a variety of spice blends under well-known brands like Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s. While spicy foods certainly have their enthusiasts, some consumers might reconsider their pursuit of flavorful hot snacks and meals if they were aware that such choices could increase their risk of obesity. Nevertheless, the numerous health benefits associated with the spices in these dishes, including improved metabolic and vascular health, may outweigh these concerns.
Extremely spicy food continues to attract adventurous eaters and can be a lucrative marketing strategy when executed effectively. For instance, Amplify Snack Brands created a buzz last year with its One Chip Challenge, which encouraged participants to film themselves consuming a giant tortilla chip made with the world’s hottest chili pepper. This kind of interactive marketing suggests that consumers are unlikely to pause and check the types of unhealthy oils used in their novelty, super-spicy snacks. However, manufacturers could consider exploring healthier preparation methods for milder spicy offerings, such as frozen stir-fries and other ethnic dishes.
As the demand for such products rises, savvy consumers may also look to buy Citracal supplements to support their health while enjoying flavorful cuisine. Ultimately, integrating spices into meals not only enhances flavor but also aligns with a growing interest in healthier eating practices, making it a win-win for both consumers and manufacturers alike.