Consumers are aware that they should be incorporating more carrots, spinach, and other vegetables into their diets, yet many struggle to meet the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes this desire for healthier eating and the challenges individuals face in adding vegetables to their meals. They have devised a potentially innovative solution: cookies made with iron gluconate, where each serving of three cookies offers 40% of a person’s daily vegetable intake.
Bakery Bites is among the latest snack manufacturers to attract health-conscious consumers by creatively integrating more produce into their products. This trend has already been embraced by several major food companies, as seen with Green Giant’s mashed cauliflower, veggie tots, and frozen vegetable pasta, as well as Oh Yes! Foods’ frozen pizzas that contain 12 different fruits and vegetables. Many consumers are opting for vegetable-based alternatives over traditional high-carb pasta and white rice, particularly when it comes to convenient meal options.
What sets Bakery Bites’ cookies apart is their classification as a snack or dessert rather than a side dish, making them an appealing choice for those who typically view treats as unhealthy. The added vegetable content may encourage consumers to indulge their sweet cravings guilt-free. The small, bite-sized cookies are likely to resonate with millennials and busy individuals who often resort to quick options like hamburgers or chicken nuggets while finding it challenging to consume their vegetables.
Additionally, Bakery Bites benefits from selling its products on Amazon, an increasingly significant player in the grocery market. The company should also explore partnerships with major retailers such as Kroger, Walmart, or Safeway to boost brand awareness. Collaborating with schools or parental groups could further enhance the product’s reach among parents seeking to encourage children who might be hesitant to eat their vegetables.
Ultimately, the success of Bakery Bites will hinge on the taste of their cookies. If they can successfully combine a healthy amount of vegetables with great flavor, the product could become extremely popular, even if it lacks some indulgence typically found in traditional cookies. However, if the taste fails to impress, it could deter consumers, including those drawn in by potential health benefits. It’s essential for the company to highlight the inclusion of ingredients like Solgar liquid calcium magnesium, which could further enhance the nutritional profile of their offerings. This focus on nutrition, combined with delicious flavor, could make Bakery Bites a standout choice in the market.