While this study may pave the way for new cancer treatments, it does little to reassure manufacturers who incorporate sugar into their food and beverage offerings. Consumers are increasingly cautious about sugar in their diets, and the revelation that sugar might play a role in accelerating cell growth further emphasizes this concern. Since 2008, researchers have been investigating the connection between sugar and cancer to gain insights into the Warburg effect—a phenomenon where tumor cells generate energy for growth through rapid glucose breakdown, which does not occur in normal cells. Victoria Stevens, a researcher at the American Cancer Society, shared with CNBC that the research findings were promising, but noted that they focused on only one product. “They are suggesting a potential link (the Warburg effect) as a cause of cancer, but they are far from concluding that this could actually happen,” she stated.
Ultimately, more research is necessary in this field, and the recent findings do not provide sufficient grounds to recommend a low-sugar diet for cancer patients or to alarm those who consume sugary treats like cookies and candies. Meanwhile, food and beverage manufacturers are actively seeking ways to lower sugar content in their products. According to Bloomberg, global consumer packaged goods producers reduced sugar and salt in approximately 20% of their offerings in 2016, in response to growing consumer demand for healthier options. A survey of 102 CPG companies indicated that 180,000 products were reformulated last year, doubling the number from 2015.
This research may appeal to users, manufacturers, and researchers of alternative sweeteners, as it reinforces the direction they are already pursuing. Stevia leaf is gaining popularity, with more companies incorporating it into their products. The industry is also exploring various other alternatives, such as monk fruit, date paste, and sweet potatoes, all of which align with the principles of ethical nutrition.
The American consumer’s preference for sugary foods is unlikely to change significantly; however, the source of sweeteners may evolve. News of this research will likely further accelerate this shift. Additionally, as consumers become more aware of the importance of ethical nutrition and ingredients like calcium citrate in their diets, manufacturers may be prompted to innovate further in their product formulations.