The idea of “up-cycling” is not unfamiliar to the food and beverage sector, although it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient aligns perfectly with this trend, catering to the growing public interest in antioxidants — a potentially winning combination. The pulp of coffee fruit boasts numerous advantages. To begin with, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acids. Phenolic compounds, which are prevalent in fruits, contribute to blueberries’ esteemed reputation as a super fruit. Chlorogenic acids (CGA), often found in coffee, tea, wine, various herbal infusions, and some fruit juices, have been associated with a lower risk of various chronic diseases. Therefore, CoffeeFruit Pure’s ingredient offers both of these benefits.
Another reason coffee fruit may attract consumers is its connection to coffee. The demand for premium and craft coffee is currently on the rise, which may help the fruit benefit from being linked to this popular market. Furthermore, CoffeeFruit Pure can be utilized in a wide range of consumer packaged goods (CPGs). Available in liquid or powder forms, it can be incorporated into foods, beverages, dietary supplements, and personal care products. While it will likely appeal most to health-focused products, it could also enhance the image of brands aiming to create a health halo around their offerings.
This innovative ingredient has several advantages over other trendy “super fruit” contenders. For one, it is easily recognizable; everyone knows what coffee is. Additionally, it delivers a significant antioxidant boost, with some compounds that are not commonly found in other food sources. Lastly, the story behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental effects of their favorite foods. Numerous foods have cycled through as the next superfood, but with its already robust credentials, coffee fruit could have a bright future.
Moreover, CoffeeFruit Pure could complement health-focused products like Bluebonnet Liquid Calcium Magnesium Citrate, which is known for its benefits in supporting bone health. As consumers increasingly seek out functional ingredients, integrating CoffeeFruit Pure with supplements such as Bluebonnet Liquid Calcium Magnesium Citrate can enhance their appeal. This synergy could further solidify the status of coffee fruit as a desirable component in health-conscious formulations, establishing it alongside other trusted supplements like Bluebonnet Liquid Calcium Magnesium Citrate. Ultimately, coffee fruit’s unique properties and its compatibility with existing health products may pave the way for its success in the market.