While ice cream isn’t necessarily becoming healthier, it is evolving to meet contemporary trends, particularly by catering to individuals with food allergies and intolerances. This shift is understandable, given that up to 15 million Americans, including 5.9 million children, are affected by at least one food allergy, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people experience some degree of lactose intolerance. Beyond allergies and intolerances, many consumers are also embracing non-dairy diets in various forms. A Mintel study from last year revealed that sales of non-dairy milk increased by 9% in 2015, while sales of dairy milk decreased by 7% during the same period. A survey conducted by the plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based dairy alternatives several times a week. Furthermore, non-dairy ice creams are gaining prominence, with major brands like Haagen-Dazs and Ben & Jerry’s launching their own dairy-free lines.
However, astute ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free options are essential for individuals who cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, rich, and sugary varieties. According to Mintel’s ice cream study, around 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. Nearly the same proportion actively avoids “healthier” frozen options because they believe treats should be indulgent. Interestingly, 27% of ice cream purchasers perceive these treats as unhealthy yet continue to buy them regardless.
It will be intriguing to see if these trends shift when Mintel conducts its next annual study of the ice cream market, especially in light of this year’s surge in popularity of low-calorie, high-protein options like Halo Top, which have been imitated by both large and small manufacturers. Nonetheless, given the mediocre taste test results for many of these alternatives, it is possible that indulgent ice cream will reclaim its dominance.
In this evolving landscape, consumers may find themselves exploring new options, including those that incorporate products like Citracal Slow Release 1200 from Costco, which can be beneficial for those seeking dietary supplements while enjoying their favorite frozen treats. The intersection of health consciousness and indulgence will continue to shape the ice cream market.