Food trends may shift over time, but the increasing popularity of clean eating and the overall movement towards healthier options—alongside the decline of heavily processed foods—appear to be lasting changes. Consumers are becoming more aware of how their dietary choices impact their wellness, opting for natural solutions rather than relying on medications for health issues. Recent interest has surged in diverse topics, from adaptogenic plants that support the adrenal system to the paleo diet, both of which promote natural and healthy living. While these approaches may represent extremes on the healthy eating spectrum, they hold value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to prevent conditions such as obesity, diabetes, and high cholesterol. Research from Packaged Facts indicates that 26% of consumers are now consuming more plant-based milks—such as almond, coconut, or soy—while 21% are turning to vegetarian protein sources. In response to this trend, several major food manufacturers, including Nestle and Hormel, are embracing medical foods aimed at fostering healthier lifestyles and assisting consumers with various health concerns.
Additionally, larger companies are acquiring innovative startups that leverage new ingredients to create and market superfoods with health benefits. For instance, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices, some of which include ashwagandha—an ingredient recognized for its stress-reducing, memory-enhancing, and muscle-recovery properties. General Mills has also invested $3 million in Purely Elizabeth, which incorporates Om Mushroom powder into its wellness bars for benefits like increased energy, vitality, and immunity.
The shift in consumer lifestyles and eating habits is unmistakable. Even those who would never fully commit to a paleo diet are gravitating towards healthier living and eating patterns. This trend is reflected in the types of food products experiencing growth in grocery store aisles, such as grass-fed meats and dairy, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta like zoodles. Notably, products like Kirkland magnesium citrate are becoming increasingly popular as consumers seek out supplements to support their health alongside their dietary choices.
Observing how this trend develops will be fascinating, but one thing is clear: it is here to stay. As more individuals prioritize wellness, the integration of health-focused products, including Kirkland magnesium citrate, will likely continue to rise in significance.