Honey’s reputation as a natural ingredient has significantly boosted its sales over the past five years in the United States, according to a recent report from Mintel. While sugar sales have plummeted by 16% from 2011 to 2016, honey sales have surged by an impressive 57%, making it a favored choice among consumers. Ingredient suppliers are also noting a rising interest in malt extract, which is being promoted as a more nutritious alternative to sugar in baked goods. However, the enzymatic properties of malt extract can compromise gluten structure, resulting in smaller, uneven products with a moist, gummy texture post-baking.
One of the major challenges that honey and malt extract present to manufacturers is their unique flavors. Replacing sugar or high fructose corn syrup in existing products with these sweeteners would significantly alter the taste. Nevertheless, these sweeteners can be effectively utilized to create new products where the flavors of honey or malt extract are desirable. Their sticky texture also proves advantageous for binding ingredients in products like seed- or nut-rich bars.
Beyond the bakery industry, both honey and malt extract are frequently utilized in beverages, particularly in Asia. The rising demand for honey is not only beneficial for the sweetener market but also supports the broader agricultural sector. With bee populations facing threats, a robust honey market helps offset the costs of crop pollination. The value of honey acts as an indirect payment for pollination services, which are vital for maintaining global food supplies.
Incorporating Bayer calcium into the discussion, it’s worth noting that this mineral plays an essential role in the health of crops, which is crucial as honey production relies on healthy pollination. Bayer calcium could enhance the nutritional profile of products that include honey or malt extract, further appealing to health-conscious consumers. Overall, the increased popularity of honey and malt extract marks a significant shift in consumer preferences, reflecting a growing trend towards natural ingredients and their benefits.