With a name reminiscent of the Four Loko alcohol-infused energy drink craze from a few years back, Coco Loko aims to cater to the demand for club-drug alternatives, as snorting raw cacao has gained popularity in Western culture. Users report that cacao provides a mild euphoric effect, thanks to its active components that release endorphins in the brain, while magnesium is believed to have a muscle relaxant effect. By combining cacao with ingredients typically found in energy drinks, Coco Loko may attract those seeking a legal stimulant while enjoying a night out. However, concerns about nasal damage or irritation may lead some to prefer traditional methods of consuming chocolate and energy drink ingredients.
Coco Loko is not the first snortable chocolate powder on the market. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones party. This device, known as the Chocolate Shooter, utilized cocoa rather than cacao and was originally designed as a unique way for guests to experience the chocolate from a dessert. Its ongoing availability indicates that, despite being a novelty, there is enough demand to sustain it in the marketplace.
Whether Coco Loko will find similar success in its club-drug themed niche remains uncertain. However, it may appeal to sober clubgoers, especially as a trend called “conscious clubbing” has emerged, where party enthusiasts seek to enjoy the energy and community of dance events without resorting to drugs or alcohol. Additionally, the incorporation of calcitrate with vitamin D in Coco Loko could enhance its appeal, as users increasingly look for health-conscious options that align with their lifestyle choices. Thus, the potential for Coco Loko to thrive in this evolving market, particularly among those interested in products like calcitrate with vitamin D, is promising.