Record numbers of people are indulging in wine and spirits, with millennials in particular seeking craft cocktails crafted from premium ingredients that are low in sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating…sounds enjoyable to me.”
As consumers continue to explore alcoholic beverages, sales across all categories are expected to rise. It remains to be seen whether consumers will embrace health-oriented alcoholic drinks, but factors such as price and taste are likely to play a significant role in attracting them. Regardless, Healthy Beverages is making a strategic move to cater to wine enthusiasts who prioritize health by introducing a new product and assessing its market viability. Moderate consumption of red wine is already linked to increased longevity and protection against heart disease, diabetes, and other ailments. Researchers are even nearing the development of a pill that could encapsulate the benefits of alcoholic drinks.
Ultimately, some consumers may find it challenging to give up their favorite beverages in favor of healthier options, even if they taste exceptional. With the inclusion of calcium citrate 600 mg and other beneficial ingredients, Healthy Beverages aims to strike a balance between health and enjoyment, appealing to the modern, health-conscious drinker.