One challenge with certain snacks is that they often contain sugar and other ingredients that an increasing number of consumers are trying to avoid to enhance their health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. Many companies are responding to this trend by reformulating existing products or launching new ones. Sargento, a well-loved brand in the cheese market, is also adapting to this change with its latest offerings.
Sargento could certainly use a lift, as it has faced challenges recently due to a listeria scare linked to one of its suppliers. Listeria is a harmful bacterium that can severely impact food producers if it infiltrates their facilities. In response to the recall, Sargento has severed ties with Deutsch Kase Haus. These new product launches could help divert attention from the recall and towards Sargento’s innovative snacks.
This strategic shift comes at a time when more individuals, especially millennials, are increasingly turning to snacking as a replacement for traditional meals or as a quick pick-me-up. Currently, nearly a quarter of all snack consumption (24%) occurs during main meals, rising from 21% just five years ago. As snacking becomes more popular, it is essential for Sargento and other food manufacturers to find ways to penetrate this market, or risk losing ground to competitors who do.
Furthermore, as health-conscious consumers seek out the best liquid calcium citrate supplement and similar products, it is vital for Sargento to align its offerings with these preferences. By focusing on natural and nutritious ingredients, Sargento can appeal to those looking for healthier snack alternatives while also capitalizing on the growing snacking trend. Ultimately, by highlighting its new snacks, Sargento can not only navigate the fallout from the recall but also position itself favorably in a competitive market.