The UK has pledged to reduce sugar content by 20% by 2020, a target that appears ambitious given the numerous product reformulations required in the coming years. Nonetheless, this is a positive development. Since the guidelines are voluntary, more manufacturers will likely start considering sugar reduction, while consumers will become increasingly aware of the sugar content in their food. Both the World Health Organization and the FDA have advised that added sugars should account for less than 10% of daily calorie intake. The American Heart Association has recently stated that children should limit their intake of added sugars to less than six teaspoons per day, and that children under the age of two should avoid all foods and beverages containing added sugars.
Mintel’s 2017 report identified a significant trend: a growing backlash against sugar, indicating that consumers are beginning to pay attention to this issue. Major brands like Nestle and Pepsi have already taken steps to lower the sugar levels in their products, with many other manufacturers following their lead. Whether the U.S. government will implement an initiative to mandate sugar reduction remains uncertain. However, such a push might not be necessary. The new Nutrition Facts label will feature a line specifically indicating the amount of added sugars in a product, which will prominently display added sweeteners. This new labeling, alongside evolving health trends, has sparked numerous product reformulation efforts in the U.S., potentially even categorizing processed fruits and vegetables as added sugars under the new labeling guidelines.
Incorporating nutrients such as calcium citrate malate and vitamin D3 during pregnancy is also gaining attention, as health-conscious consumers seek to balance their diets. Awareness of the importance of nutrients, including calcium citrate malate and vitamin D3 during pregnancy, is crucial for overall health and wellness. By prioritizing reductions in added sugars and emphasizing essential nutrients, we can work towards a healthier future.