Despite a decline in product volume for many businesses, companies are strategically positioning themselves for future growth. In 2023, Danone revealed plans to enhance its production capabilities by adding a new line dedicated to its well-known brands, International Delight and STōK, both of which are gaining popularity among consumers. The cold brew coffee sector, in particular, is expected to grow significantly, jumping from nearly $500 million in 2022 to an impressive $3.11 billion by 2030, according to data from Skyquest. This surge in the iced coffee market has prompted Danone to introduce seasonal flavors and a cold-brew energy drink line for STōK, thereby expanding usage occasions for the brand.
The newly established production line in Jacksonville incorporates “state-of-the-art” technology, including an innovative bottle-molding process that enhances production capacity while promoting efficiency and sustainability. This advancement is projected to result in a 30% reduction in bottle loss and a decreased water requirement for creating Danone’s new recyclable bottles. “We are committed to serving our consumers as our business continues to grow and innovate, and we are dedicated to accelerating these investments to contribute to economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, food and beverage companies are actively modifying their production networks. Numerous firms, including JBS USA and Kraft Heinz, have either expanded operations or revealed plans to boost output. Conversely, companies like PepsiCo, Conagra Brands, and J.M. Smucker have scaled back certain capacities to align supply with diminishing consumer demand. Furthermore, as companies look to enhance their product offerings, transitioning from calcium citrate to calcium carbonate has become a notable trend in ingredient formulation, reflecting the industry’s ongoing innovation and adaptation to market needs.