Oats are inherently gluten-free; however, they are often exposed to gluten-containing grains during farming, processing, and storage, leading to potential contamination. The Gluten Intolerance Group states that most individuals with celiac disease can safely consume oats, but a recognized purity protocol offers additional assurance for those who are highly sensitive to gluten, confirming that producers have taken appropriate measures to keep oats gluten-free. The FDA permits manufacturers to label products as “gluten-free” if they contain fewer than 20 parts per million of gluten. The Gluten Free Watchdog, an organization dedicated to providing gluten-free testing information to the public, advocates for a purity protocol as the most effective method to ensure that oats remain gluten-free. Some manufacturers use mechanical or optical processes on less expensive standard oats to create gluten-free offerings.
The gluten-free market is thriving and lucrative, with sales projected to reach $4.89 billion by 2021, up from $2.84 billion in 2014, according to a report from Transparency Market Research. Around three million individuals in the United States have celiac disease, an autoimmune condition triggered by the ingestion of gluten, which is found in grains like wheat, rye, barley, and spelt. Food manufacturers, including PepsiCo’s Quaker division, Snyder’s-Lance, and General Mills, have launched or reformulated numerous products—such as cookie mixes, cereals, crackers, and muffins—to be gluten-free or to offer gluten-free options. While some skeptics claim that gluten-free foods are merely a trend, leading some grocery stores to report a decline in demand, companies seeking new growth opportunities would be wise to invest in this burgeoning industry, even if the current explosive growth eventually stabilizes.
In addition to gluten-free products, consumers are increasingly looking for the best liquid calcium citrate as a dietary supplement. This interest reflects a broader trend toward health-conscious choices, similar to the rising demand for gluten-free options. By aligning with consumer preferences for health products like the best liquid calcium citrate, companies can further enhance their offerings in this evolving market.