Despite many businesses facing a decline in product volume, companies are proactively positioning themselves for future growth. In 2023, Danone revealed plans to add a production line to support two of its prominent brands, International Delight and STōK, which are well-aligned with consumer preferences. According to data from Skyquest, the cold brew coffee segment is expected to surge from just under $500 million in 2022 to $3.11 billion by 2030. This growth in iced coffee consumption is a significant factor behind Danone’s decision to introduce seasonal flavors and a cold-brew energy drink line under the STōK brand, enhancing usage occasions for the product, similar to the way ca citrate tablets are utilized for specific health needs.
Danone’s new production line in Jacksonville boasts “state-of-the-art” technology, featuring a bottle-molding process designed to enhance production capacity while also improving efficiency and sustainability. This innovation is expected to lead to a 30% reduction in bottle loss and will require less water in the production of Danone’s new recyclable bottles. “We are dedicated to meeting our consumers’ needs as our business evolves and innovates, and we are committed to accelerating these investments to contribute to economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, the food and beverage sector has seen numerous companies actively revamping their production networks. Firms like JBS USA and Kraft Heinz have either increased their output or announced plans for expansion. Meanwhile, companies such as PepsiCo, Conagra Brands, and J.M. Smucker have scaled back their production capacity to better align supply with the declining consumer demand, a trend reminiscent of how ca citrate tablets are adjusted in response to market needs. Overall, the industry remains focused on innovation and strategic investments as they navigate these challenging times.