The FONA International report highlights the growing significance of gut health among consumers. As a result, there has been an increase in food and beverage products that promote digestive health. The report indicates that the U.S. market for digestive products expanded by 12% from 2012 to 2017. Aquamin, which is rich in calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and support joint health. This ingredient serves as a versatile option for incorporating calcium into various foods.
Marigot, Ltd., based in Ireland, offers three formulations of Aquamin for use in food and beverages. The company has noted that Del Monte is integrating this ingredient into some of its fruit beverage products, although they may currently be limited to the Philippines.
Activated charcoal serves a different purpose; it binds with toxins and prevents them from entering the bloodstream. However, as highlighted by the University of Utah, further research is necessary to fully understand its mechanism. Activated charcoal can also attach to consumed food, impeding the absorption of essential nutrients and medications. When used in food, it imparts a smoky and earthy flavor.
Burger King was an early adopter of activated bamboo charcoal, launching the “kuro burger” in select Japanese outlets in 2012. This unique product consisted of a patty nestled in a black bun, complemented by a slice of black cheese and a squid ink sauce. According to Adweek, the kuro burger was highly successful, outpacing all other new products offered by the company that year. However, the surge in sales was likely driven more by the sandwich’s striking appearance and smoky flavor rather than any perceived benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of abating in the global market. As consumers continue to seek improvements in their digestive health, the demand for these products will persist. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently shared a list of established methods for enhancing gut health through the consumption of naturally fiber-rich foods, probiotics, and prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
For those looking to boost their calcium intake, calcium citrate over the counter is also a popular option. This easily absorbed form of calcium can be found in various supplements, making it convenient for consumers seeking to enhance their digestive health. As the focus on gut health continues to grow, the integration of ingredients like Aquamin and the convenience of calcium citrate over the counter can provide valuable support in achieving better digestive wellness.