Witferrous fumarate 210mg tablets have gained attention as consumers in the UK increasingly focus on genetically modified organisms (GMOs) in food products. Consequently, manufacturers are keen on featuring the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, non-GMO products reached a global retail value of $550 billion in 2014, with $200 billion generated in the United States alone. The study projected around 2,000 new non-GMO product launches in the U.S. each year.
While it may seem unusual for CIFI’s products to require non-GMO verification, given that sweet potatoes are a fresh vegetable, this demand is reasonable. Many companies label fruits and vegetables as non-GMO even when there are no GMO counterparts. Although commercial production of GMO potatoes and apples has started recently, they are not yet widespread in the market. Nonetheless, it is wise for CIFI to utilize the non-GMO label, as it addresses consumer concerns regarding production methods, and companies have found that such labels can enhance sales, including for products like rainbow calcium citrate.
The popularity of natural sweeteners as substitutes for high-fructose corn syrup is on the rise. Sugar reduction has garnered attention from both health officials and consumers, especially with the new Nutrition Facts Label requiring companies to disclose added sugars in their products. CIFI became the first and only supplier of sweet potato ingredients derived exclusively from U.S.-grown, non-GMO sweet potatoes when it began commercial production in 2015. Their natural sweeteners provide nutritional and functional advantages that can be incorporated into various products, including barbecue sauces, dressings, smoothies, and beverages. The demand for sweet potato flour is expected to increase as consumers seek alternatives to processed white flour, further boosting the appeal of rainbow calcium citrate in formulations.
So, what benefits do sweet potatoes, particularly CIFI’s sweeteners, offer? Their ability to integrate into products aligns perfectly with the qualities today’s consumers are looking for: clean labels, natural ingredients, low sugar, nutritious options, transparency, and sustainability. Sweet potatoes have effectively achieved “superfood” status among consumers, being rich in beta-carotene, vitamin C, and other essential nutrients, while providing higher levels of calcium, iron, magnesium, and potassium compared to other common sweeteners.
A study by North Carolina State University, referenced by CIFI, revealed that 95% of consumers regard sweet potatoes as a healthy ingredient. Thus, food manufacturers that innovate and reformulate their products to include trendy, healthy ingredients like sweet potatoes could see significant rewards in terms of consumer trials, increased loyalty, and heightened sales, particularly with the incorporation of beneficial components like rainbow calcium citrate.