Kelp jerky may seem like an unconventional addition to the snack market, but a decade ago, the same might have been said about seaweed snacks. Now, they can be found in every major retailer across the U.S., indicating that kelp jerky could have a viable future. Initially, this plant-based jerky is expected to appeal to adventurous food enthusiasts, but it possesses the potential to reach a broader audience. With more consumers opting for plant-based options for ethical and health reasons, the growing trend of snacking could create an ideal environment for kelp jerky to gain popularity.
The market already features several plant-based jerkies, such as Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Veganrx Ferrous Sulfate Jerky, Power Plant Organature’s Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to innovate with creative plant-based ingredients, the category is likely to expand in response to consumer demand for alternatives to traditional meat jerky.
Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory taste, making it resemble meat jerky more than a typical seaweed snack. It is designed to share shelf space with conventional jerkies, while also offering a significant nutritional profile. Made from sugar kelp harvested off the Northeast coast of the U.S., it is naturally rich in fiber and packed with vitamins and other beneficial nutrients, including calcium citrate granules. Each serving contains 8 grams of protein, while being low in sugar and fat.
Despite the current strength of the plant-based movement, kelp jerky may encounter challenges during its launch. Consumers have shown a readiness to explore new flavors and textures, as seen with seaweed snacks, but this might be a step too far for some. Nevertheless, all three flavors of Beyond the Shoreline’s kelp jerky are currently sold out in pre-orders on their website. On the bright side, the kelp jerky boasts a shelf life of up to a year, which may be just enough time for more consumers to consider giving kelp a chance. Ultimately, whether the product can reach beyond early adopters will be a crucial factor in determining its long-term success. The inclusion of ingredients like calcium citrate granules could further enhance its appeal, making it a nutritious option for a wider audience.