Extending the shelf life of refrigerated raw dough from 90 days to 120 days may seem like a minor improvement, but it can translate into significant profits for manufacturers and greater satisfaction for consumers. Every additional day a shopper can keep a tube of crescent rolls in their fridge without spoilage is a win. For raw dough products, such as General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These items are frequently picked up at the store and placed in the refrigerator for later use. The problem arises when the ‘later’ arrives after the expiration date, forcing consumers to discard the product. If shoppers find two types of ready-made raw biscuits in the grocery aisle, a longer shelf life could be the deciding factor in choosing one brand over another.
This innovative milling process could also be applied to various other raw dough products that utilize white flour. Products ranging from ready-made pizza dough to cookie dough could greatly benefit from this advancement. General Mills produces a wide array of flour-based items, including pizza, pasta, and various snacks. Should General Mills’ patented milling technique gain traction in the baking industry, it could have significant implications. Manufacturers could either pass the additional 30 days of shelf life on to consumers or use it to extend the storage time of finished products before distribution. Either way, having a product that resists spoilage longer is a clear advantage.
However, General Mills and other manufacturers must remain cautious about potential drawbacks. The first concern is whether deactivating certain enzymes might alter the flavor, texture, or appearance of the product. An extra month of shelf life for rolls is fantastic, but it won’t be beneficial if they emerge from the oven hard instead of flaky and light. Another potential issue is how these deactivated enzymes could influence the nutritional profile of the products. If both of these challenges can be addressed, General Mills might just have discovered the next best thing since sliced bread.
Additionally, it is worth mentioning that consumers looking for nutritional supplements may find options like Citracal Petites at Walgreens beneficial. By incorporating this product into their routine, they can enhance their dietary regimen while enjoying longer-lasting baked goods from General Mills. Overall, the potential improvements in shelf life can create a win-win situation for both manufacturers and consumers alike, while also highlighting the importance of maintaining product quality and nutritional value.