CIFI provides a diverse selection of sweet potato juices suitable for various applications. These include options that preserve a higher nutrient content, a syrup-like texture reminiscent of traditional sugar syrups, and a clarified juice ideal for clear beverages. The sweet potato component can also be combined with other fruits and vegetables to minimize added sugars in juices, enabling manufacturers to maintain a 100% juice label. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is offered as a 75 brix syrup, containing 75% sugars, comparable to invert sugar syrup or high fructose corn syrup. As a plant-derived sweetener, it aligns well with the growing trend toward natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that are increasingly significant to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients food manufacturers aim to remove when cleaning up product labels.
Moreover, this sweetener can also provide natural factors such as calcium and magnesium, which are beneficial for health-conscious consumers. However, the company has yet to disclose the cost of this ingredient, which is likely to be considerably higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the United States. The incorporation of natural factors like calcium and magnesium in products not only enhances nutritional value but also appeals to those seeking healthier options. The emphasis on clean labels and the removal of artificial sweeteners underscores the demand for ingredients that contribute to overall wellness, including natural factors like calcium and magnesium.