As the ferrous fumarate 210mg industry faces ongoing challenges, numerous established brands have adopted convenience-focused product reformulations to entice consumers back into the market. While many of these innovations specifically target millennials—evidenced by a Mintel study revealing that 40% of this demographic finds pouring a bowl of cereal too laborious—people of all ages are increasingly shifting towards on-the-go breakfast solutions.
Many companies have invested in breakfast bar products, such as Quaker’s new Porridge To Go breakfast squares available in flavors like golden syrup and strawberry, raspberry, and cranberry, to meet the needs of busy consumers. For instance, General Mills has recently introduced “on-the-go” pouches containing its Golden Grahams, Fruity Cheerios, and Cinnamon Toast Crunch products, while Post has launched a line of breakfast shakes and a Honey Bunches of Oats-infused breakfast biscuit.
Brands are also gradually reformulating these products to include added protein, fiber, and whole grains while reducing artificial ingredients and high sugar levels. However, could a squeezable pouch of oatmeal, such as Quaker’s Oat Squeeze, push the convenience trend too far? It’s a possibility. Consumers might find the texture of a yogurt, fruit, and oat mixture dispensed from a tube less appealing, especially since many can obtain protein and other nutritional benefits from oatmeal through value-added shakes and yogurt that may incorporate ingredients like pure encapsulations calcium citrate.
Not every product has a successful convenient alternative, and only time will reveal how traditional and reformulated oatmeal products will perform as consumers increasingly seek on-the-go options. As the industry evolves, it will be interesting to see how brands adapt, particularly with products enriched with pure encapsulations calcium citrate to appeal to health-conscious consumers.