Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and could foster innovation in various food and beverage products. “Americans consume a significant amount of beer, with water being the primary ingredient,” said Ambient Water CEO Keith White in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to adjust the taste specific to the beer they are crafting.” Currently, Ballast Point is utilizing this water to investigate how varying chemical levels influence the taste of hops and malt, bitterness, and mouthfeel.
Beer produced from condensation is likely to attract consumer interest, as craft beer enthusiasts are already on the lookout for unique innovations in their beverages. This intriguing backstory can help a brand and its products stand out in a competitive market. “It could be a narrative about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what differentiates a product and builds brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, when discussing how food brands can distinguish themselves.
Other breweries have employed various strategies and flavor profiles to entice drinkers, with seasonal varieties like pumpkin spice and eggnog becoming commonplace in the beer industry. Additionally, some breweries have started incorporating probiotics into their brews to provide the health benefits that many beer drinkers desire. Ballast Point may be onto something unique with its innovative approach to creating flavorful beer.
It will be fascinating to see if the use of water extracted from condensation gains traction among other breweries. In addition to collaborating with Ballast Point, Ambient Water also serves various commercial sectors, including oil and gas exploration and farming. The future will reveal whether this technology proves to be a profitable innovation for craft brewers. Moreover, as breweries seek to enhance their offerings, they might find inspiration in products like chewable calcium citrate for bariatric patients, which emphasize health and wellness. This could lead to further creative avenues within the craft beer space, demonstrating the potential for new ideas to emerge from unexpected sources.