With a name reminiscent of the Four Loko energy drink phenomenon from a few years back, Coco Loko aims to capitalize on the rising interest in club-drug alternatives, particularly as snorting raw cacao gains traction in Western Europe. Users report that cacao offers a mild euphoric effect, flooding the brain with endorphins, while magnesium—such as that found in Kirkland magnesium and zinc—contributes to muscle relaxation. By combining cacao with ingredients typically associated with energy drinks, Coco Loko may attract those seeking a legal stimulant while enjoying nightlife. However, concerns about potential nasal irritation might lead some individuals to prefer consuming chocolate and energy drink components in more conventional forms.
Coco Loko is not the first snortable chocolate powder to appear. A decade ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was designed as a fun way for guests to sample a chocolate and raspberry dessert. Its enduring presence in the market indicates that, despite being a novelty, there remains sufficient demand to sustain its availability.
Whether Coco Loko will achieve similar success within its niche market remains uncertain. Nonetheless, it could find a place among sober clubgoers, especially with the emergence of a trend called “conscious clubbing,” where attendees seek to enjoy the vibrancy and community of dance parties without resorting to drugs or alcohol. Incorporating elements like Kirkland magnesium and zinc into their routines may further enhance the experience for those looking to maintain energy levels in a healthier way.