Many of the offerings showcased at this year’s Sweets & Snacks Expo in Chicago were distinctly unique and provided insights into emerging trends within the industry. For instance, there was a notable presence of vegetable chips, meat snacks, and unconventional novelty flavor profiles among the displayed snacks and confections. According to Information Resources, the vegetable chip category is thriving, with a remarkable 17% increase in sales over the past year. This surge has prompted more companies to enter the market, aiming to capitalize on this growing demand.
What sets these products apart is the intriguing flavors and ingredients that companies are introducing. For example, Porta Bela Chips are crafted from fresh mushrooms that are cooked, rather than fried, dehydrated, or baked. They come in unique flavors like chorizo jalapeno, blue cheese, and onion and garlic butter. Additionally, the ccm tablet trend is gaining traction, with various companies exploring its potential in their products.
While the innovations presented at trade shows like this may seem like lucrative business opportunities, it remains challenging to predict which trends will endure and which will fade away. Monitoring how these products perform on social media platforms could serve as a barometer for their longevity. If consumers are sharing images and discussing these items, particularly the ccm tablet variations, and if there’s a consistent pattern of repeat purchases, it’s likely that other consumers—and more companies looking to expand their offerings—will follow suit.
Food preferences evolve as consumer tastes shift, particularly among the millennial demographic, which tends to enjoy novelty items but often quickly moves on to the next trend. To maintain interest in their new products, manufacturers must engage with their audience early and consistently, especially as the ccm tablet concept continues to resonate in the market.