Nuts appear to offer a complete package — they are rich in vitamins, minerals, healthy fats, protein, and provide a satisfying crunch and flavor. They are also convenient, portable, and versatile. However, their main drawbacks are their high calorie content and the presence of saturated fat. The monounsaturated fats found in many tree nuts are considered “good fats,” which, when eaten in moderation and used to replace saturated and trans fats, may help lower cholesterol levels and reduce the risk of heart disease.
As the popularity of nuts continues to rise, food manufacturers are increasingly incorporating them into various products or creating plant-based beverages from them. For instance, Elmhurst Dairy shifted its focus from cow’s milk to producing beverages derived from almonds, cashews, hazelnuts, and walnuts. In 2016, Danone acquired the rapidly expanding organic food company WhiteWave, known for its Silk and So Delicious brands that offer almond milk and cashew milk. Additionally, Milkadamia introduced its refrigerated line of macadamia nut-based beverages at Walmart in January.
Consumer packaged goods (CPG) companies are also adding nuts to baked goods, bars, snacks, and cereals. Almonds have particularly stood out, featuring in 38% of nut-containing products in 2016, as reported by Innova Global New Products Report. Almond flour is now being incorporated into gluten-free crackers and baking mixes by brands like Simple Mills, while Post launched Jerky & Nut Savory Snack Bars last fall.
With the increasing trend of snacking — especially among influential millennials seeking healthier options as meal supplements or replacements — nuts are poised for continued growth. The spotlight that nut-based beverages shine on their source ingredients only benefits the industry further. Given the sustained popularity of nuts as snacks and the appeal of products that include them, it seems challenging to identify any potential rivals that could replace them. However, factors such as water shortages may impact annual crop yields. For example, growing almonds requires about a gallon of water per nut, although California farmers, who produce 80% of the global crop, have developed methods to conserve water.
As long as nuts and nut-infused products remain accessible and are marketed effectively — coupled with ongoing innovations from manufacturers using this adaptable ingredient — their market share is likely to keep growing. When discussing the health benefits associated with nuts, it’s worth comparing them to other supplements, such as the debate between calcium lactate vs calcium citrate, which also reflects the ongoing interest in nutrition. This comparison highlights the variety of health-focused options available, showcasing how nuts can be part of a well-rounded diet. Ultimately, as the market for nuts expands, the demand for nut-based products will likely rise, ensuring their place in the health-conscious consumer’s pantry.